THE DAWN OF SUVS
Toyota marked a turning point in the world of cars and Padua gave it the chance to let people know with four generations of the RAV4, the vehicle which, in 1989, marked the birth of a whole new category, Sports Utility Vehicles or, simply, SUVs. At the start, when it was presented at the Tokyo show, it was little more than a style exercise. But the enthusiasm raised by the first compact 4x4 marked the subsequent era. Industry operators and engineers were doubtful about an off-road vehicle in the city streets. But the public was sure: absolutely!