In the 1930s, coachbuilders would manufacture cars for their clients. In the 1950s, they started doing this directly for car manufacturing houses, which often included the coachbuilders' model in their official lists. This time, when craftsmanship and manufacturing went hand in hand, is known as the golden era of the Lancia brand and particularly important was its collaboration with Ugo Zagato, designer and coachbuilder who brought the grit and technical innovation of the aeronautics of the Great War to the world of cars.
Zagato liked to experiment: he had a need for speed. Unlike Pinin Farina, who viewed grace, sobriety and elegance as ideal aspirations and inseparable yet tangible ingredients of his creations, Zagato's style was much more clean-cut, with sharp lines combined with unique, daring solutions.
During the 1950s, Zagato fitted the entire Lancia range: Appia, Flavia and Flaminia. From the 'smallest' of the three to the company's flagship car, all turned into race cars, or sports cars at the very least, and often embellished with the trademark humps on the roof, designed for drivers who wore a helmet.
Ugo Zagato wasn't afraid to dare or to shock. He was probably even entertained by the surprise his models generated (and still do). This is what the special models of Lancia Club coming to Auto e Moto d'Epoca 2019 promise to do.