The star of the booth will be the GR Yaris TGR Italy Limited Edition, a special version of the famous Toyota hatchback, already designated by fans as a veritable 'instant classic'. This exclusive edition takes its name from Toyota's Italian racing department, which manages the brand's motor sport schedule in this country, and was created to celebrate Toyota's first triumph in the rally championship.
Only 51 units will be produced, a symbolic number that recalls the years since 1973, the year of the victory. The car will be sporting an exclusive livery, inspired by the 1973 Toyota Corolla Coupé Rally Car, restyled with a modern twist to match the silhouettes of the GR Yaris to perfection.
To complete the look, the forged wheel rims will be customised with the exclusive Heritage Gold finish, specifically reminiscent of the competition Corolla.
The Toyota booth will be showcasing an overview of the brand's sports range and the motor sport activities related to Toyota Gazoo Racing (TGR), with a particular focus on the Italian market. The GR Yaris TGR Italy Limited Edition will truly represent this commitment, embodying the brand's competitive spirit and excellence.