The concept of Heritage has always been important to Volvo, which sees it as a bridge to the past, which drives the present while pointing the way forward. The product authenticity and brand vision Volvo currently proposes are true to the brand values while interpreting them with a modern twist.
Volvo Car Italia is taking part in Auto Moto d'Epoca with the aim of showing how even the most sophisticated technological developments which distinguish latest-generation Volvo vehicles embrace the brand values which have made Volvo unique and recognisable over time, resulting in Volvo cars prove popular the world over.
Volvo is displaying four models in its booth - two from the past and two from the present / future, namely prototypes of the VESC (Volvo Experimental Safety Car) from 1972 and ECC (Environmental Concept Car) from 1992, alongside the brand-new Volvo EX30 and EX90, flagships of Volvo's sophisticated vision and of the brand's electric line-up.
The interaction of these four cars demonstrates how the Volvos of today and of tomorrow share the very same Volvo DNA, albeit in a different way depending on the era.
It is inevitable to draw a line connecting the ECC, which is made almost entirely of recycled material and driven by a hybrid gas turbine/electric motor drive train, to the new Volvo EX30, which is all-electric and designed to generate the smallest CO2 footprint of any Volvo.
Similarly, the VESC equipped with safety systems such as the anti-lock braking system, front and rear seat airbags and roll-over protection system, sees its successor in the new EX90 when it comes to technology and innovative solutions capable of marking the beginning of a new era for Volvo safety.
